Buy 2 Get 1 Free on tees and cashmere!!! Worldwide Shipping!!!

Everyday Effortless
Where style meets comfort. We make better basics that elevate your wardrobe.
Buy 2 get 1 free
Mix and match from our collection of cashmere, tees and denim to start building your ideal custom wardrobe.
Organic Cotton Denim
Sustainably produced and ethically crafted, minimalist luxury for everyday.


We believe in creating better basics so you don't have to choose between sustainability and fashion.

We make timeless, versatile products that you want to live in with fabrics that are friendly to your skin.

Products made ethically, with the highest quality materials that are made to last.

We make EVERYDAY EFFORTLESS.

We are Theo + George.

LIVE, MOVE, FEEL, BETTER.

Featured Collection