INVEST IN BETTER BASICS!!! Save 20% off your order. Enter BETTERBASICS at checkout. T&Cs Apply.

Spring Essentials
Save 20% on our key essentials until the end of the month. Use code BETTERBASICS at checkout.
Everyday Effortless
Versatile essentials that can be mixed and matched for the perfect capsule wardrobe.
The Perfect Tee
Foundations for your capsule wardrobe. Buy any two tees and get your third for FREE.


We believe in quality and that well crafted products shouldn’t be monopolised by the elite few.

We make timeless, versatile products that work together.

Products made ethically, with the highest quality materials that are made to last.

We make EVERYDAY EFFORTLESS.

We are Theo + George.

LIVE, MOVE, FEEL, BETTER.

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