What do we mean by "Timeless" essentials?

We often use the term “timeless” to describe our clothes. However, we are not blind to the fact that this term can sometimes be a bit ambiguous.

I think we can all agree that there is no style that is really and truly “timeless”. After all, the textile technology industry has changed so rapidly over the past century that we really don’t have an accurate way to benchmark what makes something literally timeless. So where does that leave us today? Does timeless refer to a style that stays in fashion for 10, 30, or 50 years? Will a timeless piece NEVER look dated? Are timeless items tied to a distinctive style (i.e. New England prep)?

In general, we feel that timeless can be broken down into several basic indicators that indicate whether or not a garment will be more likely to be wearable over time. However, we do feel that personal style and attraction plays a huge part in identifying what is timeless for YOU. 

1. Iconicity:

• “Little black dress”
• Denim jeans
• Trench coats
• Black leather jacket
• White t-shirt

2. Simplicity and clean cuts:

This guideline is pretty straight-forward. The fewer embellishments and “trendy” cuts (or rips, for that matter), the longer the garment is likely to stay in style. The importance of this rule can also be applied to seemingly iconic items. For example, It’s safe to say that “clear knee mom jeans” don’t fall into the category of iconic denim.  And the recent “cold shoulder” trend would instantly date even a white t-shirt. 

3. Uniqueness:

Fun and unique garments can be a great way to avoid trends while adding some personality to your wardrobe. If few people own the item, it is less likely to be considered fast-fashion or to go out of “style”. 

The bottom line: We believe that timeless garments are those that fit your personal style, that makes you happy, that you FEEL GOOD in, that allows you to move, that are high quality, and that you will eventually be forced to part with once they have been worn to the brink rather than because they have become embarrassingly unfashionable.

And finally - we’ll leave you with this genius clip from Lacoste.